Tips for Finding the Sharpest PPH Sports Bookmakers
June 18, 2012 in Bookmaker Advice
All sports bookies know that one of the most important thing when running a sportsbook is the ability to maintain sharp lines. When lines are sharp and tight, you make a profit. When they aren’t, you lose money and your business can take a turn for the worse. This is why it is so incredibly important that you choose a PPH service that knows what it is doing in terms of line management. The best services will have methods in place for quick and effective line movement the second the numbers begin to change. Plus, they will have a knowledgeable team in place that can watch over your lines for you and take action or alert you as needed. Sports bookmakers deserve this and, more importantly, they need it if they’re going to make money in this industry.
Unfortunately, not all PPH services that you come across are going to be honest with you. Sure, they will all claim to be awesome at line management, but few can actually deliver. What you need to do is to delve more deeply, and to find out what the service’s exact strategies are. If a service is doing nothing more than following the Don Best line movements, then sports bookmakers need to look elsewhere. Companies like this know they have nothing to lose, so they’re letting you take the risk and pay for it big time.
Sports bookies can only guarantee top of the line (no pun intended!) line management if they’re working with a top of the line PPH service. Look for a service that has professional, knowledgeable line movers on staff. This will make all the difference, as you’ll constantly have someone monitoring the lines and alerting you to sharp action from your players. Of course, these all-important people have to be paid for their time and expertise. That is why you shouldn’t balk if having such a service means paying a little extra upfront. Since it will cost you more in the long run, you really shouldn’t mind. In fact, if a service’s costs are too long, that’s a good sign that you’re not going to get the line management you truly need.