Essential Pay Per Player Checklist
April 2, 2012 in Bookmaker Advice
If you’re a bookie, then you likely already know that there are a lot of different pay per player services out there. While it can be tempting to think that they are all just the same and so it doesn’t matter which one you choose, this is actually not the case at all. Some services are much better than others and it’s up to you to find and sign up for the good ones. As you search for the perfect service to meet your needs and match your business, make sure you look for a few key qualities.
First of all, a good pay per player service will have a backup plan to maintain redundancy. While redundancy and other similar terms might sound fancy or confusing, they actually just refer to the reliability of a company’s ability to keep their website functioning. In other words, you don’t want to work with a service that has sites that are constantly down or that crumble under heavy traffic. This will mean lost customers and lost money for you, often at times when you really can’t afford to lose incoming bets.
You should also always be aware of the type of bookie software that your service is using. In order for you to run your business successfully, the software needs to have the very latest updates and should offer lots of different betting options. Always opt for services that will give you a test login so that you can take a demo of the software and experience it firsthand. If a service won’t give you this option, you should take it as a sign that the software offered likely isn’t all it’s cracked up to be.
Good services will have mobile betting options as well, so that your clients can bet anytime and from anywhere. This, of course, will have your clients betting more often, and will allow you to earn more money. Also, look for a service that has a long and upstanding history in the industry, not just some fly by night organization.
Make sure your service is in control of its betting lines and has strategies in place to deal with sharp bettors. For best results, you’ll also want to go with a company that offers varied software, like horse racing software and casino software. Furthermore, you should get lots of extra benefits that you wouldn’t get if you were working without the service, and finally, the pay per player pricing should be fair and tailored to you and your needs.